Founders who learned to sell, and teams that kept selling.

Niels coached me from knowing nothing about sales to closing six-figure deals and building a full sales team. Two years in, he still feels like a friend who wants the best for the company. Without him, Zync would not be where it is.

I've worked with Niels as my sales coach for over 2 years. He took me from knowing nothing about sales to landing six-figure deals and building out an entire sales team. He's a patient but firm teacher, which is exactly what a founder needs. Every employee he mentored gave me great feedback when I asked about working with him. Without Niels, Zync would not be where it is today, and I plan to keep learning from him as we grow.

Niels advised two of my early-stage YC startups. Both grew over 500% with better win rates and higher ACV. There's no way we'd have got there without him.

We relied on Niels as our GTM advisor at two early-stage YC startups. Both grew over 500% and improved win rate and ACV. There's no way we'd have got there without him. His suggestions were practical for the resources we had and easy to act on. He worked across sales, marketing, CS, and the exec level to keep us driving toward the KPIs we set at the start. He communicates well at every level of the business. I couldn't recommend him more to any startup that wants to scale.

As a Norwegian startup entering the US, having Niels as an advisor was hugely valuable. He guided our pipeline, prospecting, and deals, and helped us hire our first US rep. His mix of US SaaS sales experience and Nordic background made him the right fit.

As a Norwegian startup entering the US market, having Niels as an advisor was hugely valuable during our establishment phase. He gave us strategic guidance on building pipeline, prospecting, and advancing deals through the funnel, and played a key role in hiring our first US team member. His experience with US sales processes for SaaS is hard to find. Combining that with a Nordic cultural background made him especially effective for a Scandinavian company like 7Analytics expanding into the US. I recommend Niels for sales and go-to-market strategy for any startup entering the US market.

Niels set up our sales infrastructure during founder-led sales, from prospecting to closing, tailored to our stage. His coaching mattered most early, when we were still working out who our customer was. Any early-stage founder would be lucky to work with him.

Niels helped me set up our initial sales infrastructure during our founder-led sales phase. He gave us solid sales training from prospecting to closing, and built an approach tailored to our industry and stage. His coaching was most valuable early, when we were still working out who our target customer should be, how to find them, and the steps to close. Any early-stage founder would be lucky to work with him, especially founders with limited sales experience in the pre-PMF or early-PMF stages.